Corporate Social Responsibility!
When Growth-For-All was invited by CII Northern Region to be the Knowledge Partner for the CSR ‘Best Practices’ Meet, one of our key recommendations was focus! Focus on the specific needs of the ‘home’ states of a majority of the delegates, viz. Punjab, Haryana and HP. And, more important, focus on some real action, instead of just listening and discussions.
We were delighted when other CII members agreed to go down this path.
That brought us to the real question: do these ostensibly-prosperous states have any real challenges at all? After all, Punjab, HP & Haryana are ranked 1,3 and 6 respectively in India Today’s 2008 ‘Ranking of States’. We spent time talking to NGOs and government officers to debate this. Simultaneously, we also commissioned a researcher to scan through all available published information.
A closer look revealed that Punjab itself had real problems. Its economic development is now the second-slowest, while its human-development indices for health and education are comparable to backward states. Livelihoods is a real challenge: while Punjab and Haryana face unemployment and underemployment on account of crisis in agriculture, HP’s problem is to meet the aspirations of its educated youth. The gender challenge is serious in all three states.
We now had our direction. And set about creating three highly-focused Panel Discussions: on livelihoods, gender and CSR. These, we knew, would provide delegates with ample food-for-thought on the real challenges facing their states. At the same time, we wanted to ensure that delegates ended the day with a clear, actionable CSR plan. So, we invited Mumbai-based Green Kettle Consulting to do a workshop-format session which would provide delegates with a framework within which to plan their own CSR.
I am delighted to announce that everything went as per plan, and we had a very-successful CSR ‘Best Practices’ Meet.